Toni Jones

Toni Jones (Larson) is a marketing leader at Edward Jones with responsibility of driving growth for the firm through Media and Channels.   Her team oversees all organic and paid media strategies, from broad reach(TV , sponsorships and audio) to highly targeted digital channels (search, social and digital video). In addition to working to improve media spend and return on investment , her team leads agency and platform partnership, search, targeting, data management and marketing mix
efforts.

 

Toni joined Edward Jones in November 2019 with 15 years of experience in leading marketing, project management and process improvement. She has a proven ability to develop and create programs, including establishing from the ground up digital
marketing, social media, content, loyalty and affiliate programs. Toni attributes her career success to striving to be a highly collaborative and inclusive leader and working improve 1% better every day.

 

Toni’s previous experience with global brands Walgreens, Groupon and U-Haul —coupled with her experience working across retail, beauty, software and transportation verticals — bring a diverse perspective to any team.

 

A native of Arizona, Toni attended Arizona State University where she competed as a varsity cheerleader and studied communications and cultural geography. She resides in Chicago with her husband, John, and two miniature poodles, Guinness and Stella.

Toni is an avid traveler who has visited 47 states and 42 countries. She enjoys immersing herself in local culture and cuisine and dreams of retiring early to teach vegetarian and sustainable cooking classes around the world.